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  • Writer's pictureLucas Lima

WePlay is selected for the Web Summit Alpha Startups Program

Initiative aims to identify and promote the growth of emerging and innovative startups

More than just a tech event, the Web Summit, happening this year from April 16th to 18th in Rio de Janeiro, is a true catalyst for progress, innovation, and collaboration within the national and global tech scene. The first Brazilian streaming platform for concerts, WePlay Music TV, based in São Paulo, has been selected to participate in the fair, now considered one of the largest in the world.

"For us at WePlay, being among those chosen to participate in this event is not just a privilege, but a confirmation of our commitment to leading and innovating in the digital music market. We are particularly excited to be part of the Alpha Startups Program, a showcase for companies that are at the forefront of innovation in their sectors. This recognition is proof of our continued effort to revolutionize the way music is shared and experienced," says Maria Rita Lunardelli, CEO and founder of the streaming service.

More than just an audio and video service, WePlay connects the energy of recorded concerts with real-life experience. After all, humans don't just live on series and movies. The Brazilian startup's goal is to redefine the concept of entertainment, where the viewer not only receives but actively participates by singing, dancing, being moved, and connecting with songs that have made history or created new moments.

"We want to take this opportunity to thank all our customers, partners, and of course, our team. Without this continuous support, our vision to innovate and transform the music market would not be possible. We are looking forward to making meaningful connections, discovering the latest trends, and showing the world what WePlay has to offer," concludes Maria Rita.

What is the Alpha Startups Program

The Alpha Startups Program is an initiative within the Web Summit that seeks to identify and promote the growth of emerging and innovative startups. These companies are selected based on criteria such as growth potential and originality of the idea.

The program offers selected startups a range of benefits, including access to investors, mentors, and potential business partners. Additionally, Alpha startups have the opportunity to participate in pitch sessions, where they can present their solutions to a global audience of industry leaders.

WePlay is a Brazilian concert streaming platform that believes in the diversity of national music and in the importance of information and credits for artists. Learn more about the service at

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